short and stout
Branding
Branding
Short and Stout products stand apart from the crowd because they are designed and created by local artisans, not in a factory in another country.
A personalized identity
The logo and wordmark are handcrafted and unique like the teapots they sell. The serif typeface sits comfortably together like a warm brew on a cozy day. The logo is bold and stands out.
The red white and blue
The color palette is a contemporary spin on the colors from various themes of Boston. This shows a nod to the heritage of their city while still standing apart.
Personality in pattern
The Short and Stout brand pattern emphasizes the value of finding your unique tea pot.
The full experience
The store would help customers experience their tea pot in an eclectic boutique environment, with a brew bar and tasting stations with comfortable furniture.
Expressive Staff
Short and Stout's entire store experience emphasizes embracing what makes you unique, all the way to the style of Short and Stout's tea-baristas.
Take home your favorites
The recycled packaging features quirky phrases and celebrations for the customer who found their unique tea pots.
Special identity
Short and Stout special-tea shop needed an identity to connect with quirky customers who appreciate products outside the ordinary. Unique products from tea pots to aprons, and copy will help them stand apart from corporate competition.
