well + good
UX/UI Strategy, Branding
A strategy and visual identity for a health clinic in a middle class town in Michigan.
What is the problem?
According to the Michigan Department of Community Health, a large amount of citizens in the Oakland County area are struggling to afford the high cost of their deductibles and prescriptions despite having medical insurance plans.
The highest cost to patients was coming from health conditions which could be better treated with regular checkups and medication. This type of care would not only be cheaper, but better for their health in the long run.
The brand mark uses soft edges to exude approachability and competence.
The Uniform
To keep uniforms practical for volunteers, they will be expected to wear navy blue scrubs. These are widely available and used in other areas they may work. They will also be provided a Well + Good mask and nametag which give them a clean but friendly appearance.
The Uniform
To keep uniforms practical for volunteers, they will be expected to wear navy blue scrubs. These are widely available and used in other areas they may work. They will also be provided a Well + Good mask and nametag which give them a clean but friendly appearance.
