Dog Friendly Living
Branding, Illustration, Print Collateral, Apparel
In collaboration with Dox Design
Dog Friendly Living wanted a lively and feminine millennial "dood" lifestyle brand. With illustrations inspired by her own two doodles, I gave DFL a bright visual identity and a large variety
of brand extensions to build her brand voice.
of brand extensions to build her brand voice.
![](https://cdn.myportfolio.com/f38d6866-2dd2-46b2-b3e7-c59cbeb09003/0e1243db-79c5-48f2-b428-4b69d8424134_rw_1200.png?h=aba595640ec46f0de91fc7fa435dee14)
![](https://cdn.myportfolio.com/f38d6866-2dd2-46b2-b3e7-c59cbeb09003/f727d8b7-c7db-4405-86df-80c62a78fa29_rw_1920.png?h=27c42ce2a84ae9b5058bd59a68f609bf)
![](https://cdn.myportfolio.com/f38d6866-2dd2-46b2-b3e7-c59cbeb09003/78a88133-8d94-45ba-8396-e5ab51e6a23b_rw_1920.png?h=623cac209ac42b44ef1daf861c9ba35f)
![](https://cdn.myportfolio.com/f38d6866-2dd2-46b2-b3e7-c59cbeb09003/1165c4bc-6cc4-4b83-b49c-0757a7bf277d_rw_1920.png?h=61a0f17cc42a5e85031f317bfcfd158a)
![](https://cdn.myportfolio.com/f38d6866-2dd2-46b2-b3e7-c59cbeb09003/2738e65f-33df-4364-af63-86980c91719c_rw_1920.png?h=366e20662b72f4176693785bf3c0ae4b)
![](https://cdn.myportfolio.com/f38d6866-2dd2-46b2-b3e7-c59cbeb09003/733ff376-853d-415b-a21a-f7ebaf62834b_rw_600.png?h=3c6abc1db3b17fc46c77cf4c80369526)
![](https://cdn.myportfolio.com/f38d6866-2dd2-46b2-b3e7-c59cbeb09003/9a07d6d1-bc95-44a1-a93b-2e80d440de75_rw_600.png?h=89ae58be732204b5fad89c0a16eed04c)
![](https://cdn.myportfolio.com/f38d6866-2dd2-46b2-b3e7-c59cbeb09003/83b9ba22-7aa3-4bf0-b958-85a3f3407a65_rw_600.png?h=eb73b5b0920257dd6a536f4668af73be)
![](https://cdn.myportfolio.com/f38d6866-2dd2-46b2-b3e7-c59cbeb09003/cb7de97a-0af8-471b-9d5e-9e3c6a15e2ca_rw_1200.png?h=e0f4490fa45e6a3a9e2617c7218506a7)
![](https://cdn.myportfolio.com/f38d6866-2dd2-46b2-b3e7-c59cbeb09003/adf29c28-098c-47ee-8228-0979a85837c5_rw_1200.png?h=2b32cbaff5fe9115f35bdfc116fda834)